Impactful People NW
Impactful People NW came to Ichor in 2017 in need of assistance with their website. By working together, we were able to put together a consistent and cohesive website for Impactful People NW that unified their brand and attracted new members and sponsors to join their community.
Impactful People is an expanding network of women and men, brought together to forge connections, both personally and professionally.
Impactful People NW exists to create a hassle-free, no-membership-required space for professional women and men in Vancouver, Washington and Portland, Oregon to network without obligations, forced presentations, or awkward sales pitches. Impactful People NW organizes monthly social hours for women and men in Vancouver and Portland as well as quarterly conferences open to everyone.
Project Challenges & Goals
In 2017, Impactful People NW had a brand audit performed by a third party which outlined several issues with their current website. Primarily, the website lacked consistency. Several different fonts were used, there were spelling and grammatical errors, and informal language was used throughout the site. The site also interchangeable used “Impactful People NW” and “Impactful Women NW” to refer to itself. Most importantly, the website lacked purpose. The site had no Call-To-Action, leaving the user feeling purposeless.
Impactful People NW had a well established community, but they needed a unified brand and professional website to take their organization to the next level.
Ichor was able to create a page that brought consistency, style, and purpose to Impactful People NW’s brand. We re-organized the site and added a homepage where Impactful People NW could share their mission statement to visitors. Several Call-To-Action buttons helped guide users and brought purpose to the website. We used fonts, colors, and interesting shapes to give the website a consistent, professional appearance. We replaced boilerplate Google forms with custom forms to encourage visitors to participate and engage with the content.
Overall, the website we built helped Impactful People NW present a unified brand to visitors. Visitors now see a professional, clean website that guides them to take action and become members or sponsors of Impactful People NW’s community.