Strategy

Developing a strong brand identity is a foundational piece of your business. Your brand defines your business personality and shapes the relationship you want to have with your customers. Branding is important because it helps you attract your ideal customer, builds credibility and makes you memorable.
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Our Strategy Development Process

Branding is curating an image of your practice, a message you want to convey to anyone who receives it. For this message to be received well, you need an effective strategy. At Ichor Studios, we value transparency and communication, which is why we work closely with our clients to get clear on expectations and deliverables for each project. Every agency applies strategy differently and various stages of brand development. For us, brand strategy during the discovery phase means the following things: 

Market Landscape Overview: your traditional market research re-imagined.  

We know market research is fundamental when it comes to making smart business decisions. And we also know that our world is changing at a faster pace than ever before, your target market is no exception. 

Whether you are a start-up, a mature business, or a business who is at a critical pivot point, market research is always one of the fundamental questions you will have to address in order to define the next steps. As your target market changes, we need to understand how to reposition and adapt to your new audience. 

Our market research starts with your existing customer base. We gather data directly from your existing customers to understand why they have purchased your product or services. With the understanding of that, we expand to understand why there are customers who are ideal but not yet converted. Lastly, we understand the project based on the data collected. We review and look at data extracted from the landscape of your existing and untapped market, we generate a new set of the target audience that you should be focusing on for the next target. In many cases, who you are talking to might not always be who you should be talking to. And Ichor Studios can provide unbiased insights into reality and hope to bring clarity to our clients.

Buyer Persona: Creating a profile for your ideal customer.

Next, we will create a buyer persona for each ideal customer type. A buyer persona is a representation of your ideal customer based on market research and real data about your existing customers. With the personas we created, you will be able to use the profiles to guide you through any future marketing decisions. A buyer persona helps you understand your target audience. 

  • Their gen­er­al demo­graph­ic profile
  • Their motivations in life, career, and their purchase decisions
  • Other businesses/products/services are they look­ing to purchase/generally interested in
  • The social platforms are the most active in
  • The social activities they are interested in

This information helps you find the marketing channel and method to effectively engage with your potential customers. Data-driven and research-backed buyer personas can help you save you from wasting a lot of money on ineffective marketing efforts.

Competitor Research: How to position yourself in the market to stand out.

In order to succeed in today’s business world, understanding who your competitors are and how they are marketing to potential customers is critical to your survival. Learning from your competitors and growing beyond them is our approach. Competitors aren’t necessarily a bad thing. It means there’s a market for your business and an opportunity to innovate, thrive, and be better. Competitor research helps you understand how to position yourself to stand out and be different, and helps you continue to grow. 

Actionable Insights: A high-level marketing strategy that serves as the blueprint of your future marketing endeavors.

Drawing from the market research, your buyer personas, and your competitors, it becomes clear how you should market to your target audience and grow your market share in the future. We provide high-level marketing strategies to help you identify the correct marketing platforms and efforts that you should focus on, whether that’s SEO, PPC, community engagement, social media marketing, or a delicate combination of all listed in the carefully orchestrated timeline. We are here to guide you through the confusing world of marketing. With high-level actionable insights, you will be able to cut costs and focus on effective marketing. 

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